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| Why Local Businesses Should Use Facebook |
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Facebook may not replace your website or other ways of getting the word out about your business, but it supplements them well. For some purposes, it works even better than e-mail. Why? It's a matter of attitude – not yours so much, but the attitude of your customers.
I was reminded of this recently when getting together with my closest friends and family for Christmas this year. We don't all celebrate the same holiday, so we've made a few compromises in our customs - latkes for brunch on the day before Christmas, watching a movie on the DVD player, and a (non-Chinese) dinner out. That last item presented a bit of a hurdle. We wanted a nice dinner, but what's open for dinner on Christmas Eve? Facebook came to the rescue. One of my nearest and dearest friends had friended a well-loved local restaurant. I hadn't; while I enjoy the food, it's too expensive for...Author:... |