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| Personalized Social Search Still Years Away |
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Ever since their inception, search engines have sought to deliver better and better results to their users. Just a few years ago, they started defining “better” as “more personalized.” With social sites gaining prominence, how long will it be before search engines incorporate your specific social profile into your search results?
To a very limited extent, it's already happening. But if former Bing product lead Mark Johnson is right, it's going to be a long time before we see much more progress in that area. If every user that comes [to Bing or Google] is getting a personalized experience based on Facebook data, based on the web graph, based on the social graph - holy crap, that's a lot of processes to do, Johnson notes. He's quoted by Austin Carr in an article for Fast Company. To Johnson, it's a matter of economics. Interpreting all of those social signals would involve huge server costs. Neither Bing nor Google wo...Author:... |