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| Did Google Break its Own Terms of Service? |
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In an attempt to promote its Chrome browser, search giant Google appears to have broken its own rules against buying links and using thin content to increase SERP standing. What's going on?
Danny Sullivan reported the story for Search Engine Land. He noted how Aaron Wall, upon performing a search for This post is sponsored by Google, saw it return more than 400 pages. All of these entries appeared to be part of a marketing campaign to get the word out about Google Chrome. The links in the results led to a variety of blog posts with headlines such as What Can Chrome Do For You? and Take Your Small Business to the Next Level with Google Chrome. Okay, by itself, this isn't necessarily incriminating. But here's the problem: these posts linked back to the Google Chrome download...Author:... |