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What do you do if your pet enterprise fails? If you're a brave (or perhaps foolhardy) entrepreneur, you build something even more ambitious. Such is the case with Nick Oba. When his contributor-driven online magazine failed back in 2010, he came up with a bigger idea: take on Facebook, but make the members into shareholders. And thus Zurker was born.

When trying to rank well on Google, you want to get as many factors working for you as possible. If you can use a few effective techniques your competitors overlook, so much the better. Keep reading for some ideas.

You run a local business, and you claimed your Google Local listing so searchers would see your website. That's a start, but with Bing and Yahoo together holding more than a quarter of the search market in the US, you're still leaving money on the table. Fortunately, you can easily get onto Bing Local by following a few simple steps.

In this article Im going to lay out a method so devastatingly effective for getting top search rankings really fast that its simplicity might surprise you.

What do a great cook and a great blogger have in common? A lot more than you might think. So grab a quick snack and keep reading for an explanation you can really sink your teeth into.

Streamlining and simplifying seem like such good things on paper. Strangely, though, when Google is the one doing the simplifying, and the subject of the process is its privacy policy, most observers get hot under the collar. Why is it so bad when Google does it?

I've only just started writing here at SEO Chat and already I think Ive created a bit of a problem. Ive discussed several techniques, but provided no real way of turning those into a single cohesive strategy. Consider this piece the first part of my correcting this issue.

Every marketer knows that anything “above the fold” will attract the most attention. That's why many advertising-supported websites put lots of ads near the top of the page. Now these ads are attracting some possibly unwanted attention from Google.

Personalized search makes it much tougher to know your site's exact standings in the SERPs. But you can use some of the recent changes to Google's features to help your pages turn up high in the results, and attract the traffic you're looking for.

Google blacked out its logo earlier this week to protest two bills currently making their way through Congress: the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA). They're not alone; many websites went completely black, displaying statements as to why they oppose these bills and often linking to other sites for more information. But the battle's not over yet.

The title says that there are 10 steps to being number one on Google. The truth is that there is only method -- and it is an absolute Google domination machine.

After 17 years, it comes down to this. In a surprising move, Yahoo co-founder Jerry Yang resigned from his position on the search company's board of directors – and from all other positions within the company. This resignation is effective immediately.

Many people have heard of link wheels. These are a somewhat old (and black hat I might add) technique for getting ranked well. The problem is that all too often the advice that I see given regarding how to build them is either poor advice (such as doing it the black hat way) or just plain wrong. Fortunately, there's a way to do them that doesn't require you to go over to the dark side and risk Google penalties.

Google must feel very put-upon at times. It tries to help searchers find what they're looking for, and prides itself on not being evil. Lately, though, whenever it does the former, observers accuse it of doing the latter – even if some other search engine did it first. Such is the case with Google Flight Search.

Yahoo officially named PayPal president Scott Thompson to take over as its CEO. Thompson brings a deep knowledge of technology to this challenging position. Will it be enough to get the beleaguered search company back on the right track?

You don't need to stick to funny videos or oddball lists or even play off of current memes to create viral content. You can dazzle your readers with something that's genuinely useful. Keep reading for a few ideas on how to write content that will educate your readers and make them link as well as think.

In an attempt to promote its Chrome browser, search giant Google appears to have broken its own rules against buying links and using thin content to increase SERP standing. What's going on?

If you're trying to make content that will be shared in social media, you could do worse than appealing to your audience's emotions. Sure, sometimes it's transparent, but tell that to Disney! Keep reading for a few ideas on how to reach your reader's heart.

Facebook may not replace your website or other ways of getting the word out about your business, but it supplements them well. For some purposes, it works even better than e-mail. Why? It's a matter of attitude – not yours so much, but the attitude of your customers.

We all want our site's content to engage our visitors and become popular. With social media as big as it is, we can't overlook the links to be won from readers sharing what we've written. Fortunately, you can tap into some things that are already popular, and tweak them to be relevant to your field.