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CRO (Conversion Rate Optimisation) is a natural progression from SEO, Nick and James look at custom analytic reports to illustrate how to capture valuable information from your Google Analytics.

Oliver Kyle discusses how a successful SEO campaign can take the same format as a successful qualification campaign for England's national football team.

Friday, 3 September 2010The trial of Sponsored Icons in Australia on Google Maps is now being deployed as the second phase test of the possible roll out in the USA today. The Sponsored Icon trial recently commenced in Australia allowing the biggest brands to advertise their logo on Google Maps as people use the application to find where they need to go. This is another exciting innovation from Google which encourages the big brands to allocate a larger percentage of their “above the line” advertising to the online sectorYou can read more details here (http://google-au.blogspot.com/2010/03/turn-left-at-chemist-and-ill-meet-you.html) .

Robert takes a look at Facebook's bandwagon jumping potential.

Amelia Vargo, Senior SEO Consultant discusses the rise in 'Like Farms' and 'Like Buying' sites and how this kind of manipulation will eventually catch up with you, in a negative way.

Tuesday, 31 August 2010The most common mistake we see by Australian businesses when it comes to SEO is the fact most organisations only think about search engine optimization once their website has been finished. This is the wrong way to go about your SEO strategy.If you are re-designing your website the first thing you need to do is analyse the amount and type of traffic that you generate and making sure your new design preserves this traffic and your search engine rankings do not go backwards. Many businesses focus on their new design and ignore all of the previous web pages that had positive rankings in Google, and then when the new site goes live, the old pages are lost, rankings are lost and your traffic goes backwards – Not good, so avoid this one.The next key item you need to do is define the market segments that your business wants to communicate with. Generate a list of the high traffic and popular keywords that relate to your market segments and then design your content and SEO strategy around these words. If you approach your SEO this way, your content and site design will already be aligned to how people search, so your only challenge is to get to number 1 – Follow the 2 rules above and your business will prosper.

SEO Consultant Rebecca Hollingsworth discusses how using long tailed keywords along side your main SEO is vital to ensure you maximise your search engine positions and the traffic you recieve to your website.

Oliver Kyle discusses the X Factor style journey undertaken by your content to result in successful and productive article marketing as part of a thriving SEO campaign.

We take a break from the usual SEO Video Blog format this week and meet some of the Employees in the Creare's SEO Department, asking them how they've found working for us so far.

Friday, 27 August 2010All the research shows that people like to use the Internet to research global and buy local. The Internet is fastest way to find out what you want, the local shop is the fastest way for you to get it. Furthermore, a large amount of people search locally, which means that local SEO not only provides lots of traffic, but also qualified buying traffic.If someone is searching for office furniture Melbourne, they are ready to buy and walk into your store. They are far more qualified than some searching for a “chair” or a “desk”. Google thinks local search is so important they have developed their own local search algorithm using Google Maps which is called Google Places or Local Listings.Localising content and thinking local with your SEO strategy will have a tremendous impact on your bottom line. Google Map optimisation is an integral part of this process and involves more than just submitting your site to Google Places. The value of being listed at the top of Google’s local search results is huge, so it pays to engage specialists to ensure your business gets on top and stays there.